Eisai/Biogen

We think we know the face of an Alzheimer’s patient. A distant stare. ​A hunched over body. A vacant look. But in the early stages, there’s a catch. ​Patients are still themselves. Healthy, vital, and often middle-aged. ​While we may not see it on the outside, a patient with early Alzheimer’s disease is aging on the inside. The early signs may be subtle, but knowing who to look for is the first step. Younger than You Think is an Effie award-winning unbranded campaign for Eisai/Biogen that changed the face of Alzheimer’s Disease.